Jewelry for All Occasions

jaWhen you buy a dazzling piece of fine jewelry, you’re making an important purchase. Equally important is the decision of where you purchase.

Jewelers of America, the national association for the retail jewelers, has 10,000+ members across the U.S. — all JA Jewelry Professionals.

Who is a JA Jewelry Professional?
A JA Jewelry Professional is committed to serving consumers in an ethical, educated manner. They actively pursue training and education in order to become the best professionals possible. A JA Jewelry Professional strives to impart the spirit and values of professionalism to consumers and colleagues alike.

A Commitment to Ethics and Service
JA members are committed to providing the best possible service and quality merchandise for consumers. As a sign of this dedication, JA members annually sign the JA Code of Ethics. This document outlines the professional standards expected of all JA members and each member agrees to make those ethical standards the guiding principles behind their day-to-day operations.

Why Jewelers of America?
Since 1906, JA has been giving its member Jewelry rofessionals the tools they need to achieve and excel in the marketplace. JA’s membership makes being a JA Jewelry Professional an integral part of their daily lives.

Is Your Jeweler a JA Member?
If you see the blue “J” logo in the door, in a showcase, on the countertop, or in the store’s advertising, that jeweler is a member of Jewelers of America. JA is a professional organization with standards of conduct and business ethics, which its members agree to follow. These standards include a commitment to maintaining the highest level of personal and professional integrity, as well as treating
customers with courtesy and respect. JA members also keep pace with the industry and fashion trends and are able to provide the most up-to-date merchandise and information for their customers.

How to Find a JA Member
Ask your jeweler if they are a JA member. A listing of JA members in your area is also available by contacting the JA office at (800) 223-0673 or visiting the JA Web site

Beginning A Relationship
When you are choosing a jeweler, you are beginning a relationship. Many times a jeweler plays a significant role in the most important events of your life. So, finding a jeweler who is knowledgeable and trustworthy is important. For many people, finding the right jeweler is comparable to finding a doctor or a lawyer. Take time to explore your options and ask questions when choosing a jewelry professional.

Questions to Ask When Looking for a Jewelry Professional
In addition to looking for a JA member, you should ask yourself the following questions to help you find the right place to shop.

Do you feel comfortable in the Store?
Take the time to visit the store and ask questions. The ultimate goal is to find a Jewelry Professional that you trust and will offer you the services and products you desire. These questions may offer you background information to help you make a well-informed choice.

  • How long has the store been in business?
  • Is the owner or manager accessible?
  • How does the sales staff treat you when you enter the door?
  • Do they answer all of your questions?
  • What types of merchandise does the store offer?
  • What services are available?
  • What are the credentials of the staff and management?
  • Do they have experience or formal training in jewelry, retailing or management?

Guide Courtesy of Jewelers of America.